Providing Solutions with Strategic Planning and Creative Expertise
Ogilvy & Mather is committed to creating “Great Work That Works” and solves clients’ communication issues.
Our ambition is to capture deep insights into the way consumers relate to brands and to create emotionally involving work that reaches into their hearts. We invest heavily in the critical insights that drive the best creative ideas. With insight-driven ideas, we create true consumer involvement that successfully drives sales and delivers exceptional ROI. Without insight you lose relevance, without creativity you lose impact. Creating expensive ads with no insight or simply using highly paid celebrities is not the way to build a brand.
We do not buy media. We sell ideas.
Ogilvy & Mather Japan does not have a department dedicated to buying mass media time and space. The commissions generated through media buying restricts our freedom in advertising because it could position us “too close” to certain media and put a priority on “selling media”. We make full use of all types of media, both new and conventional, and recommend the communications interface that most effectively reaches the target audience.
Pioneer in Direct & Digital Marketing in Japan
OgilvyOne began its operations in Japan in 1999. Since then, we have provided Relationship Marketing services using direct mail to a wide range of clients in many different industries. The marketing approach makes it possible to communicate messages to individual consumers directly.
Today, it has evolved to what is now known as Digital Marketing.
One of the advantages of using digital media is its extremely high cost performance.
By implementing the right relationship marketing activities, firms can strengthen the “emotional bonds” they build with consumers. As this bond is activated and maintained for the long term, consumers become powerful supporters and loyal customers of the brand.
Our methodology, Customer Ownership®, is built upon the experience of 30 years of building Relationship Marketing programs around the world. We have the world’s most comprehensive database of best practice cases and established norms to draw from, including comparative data for Japan versus other developed markets, B2B and B2C.
Building and Protecting Brands through”Strategic PR”
Public relations (PR) is not just about making companies look good in the media. “Strategic PR” by Ogilvy Public Relations is about building brands and protecting them, a goal that PR shares with advertising and other communication activities.
One of Ogilvy PR’s key strengths is its global network that supports clients who are competing both in their home countries and around the world. Drawing on this broad international presence, we clarify communication challenges and provide solutions from the point of view of global business consultants. We also offer a new approach to PR,”360° Digital Influence” which clients find is a powerful approach for improving brand awareness, loyalty, and conversion.
Online Media Agency with Cutting-Edge Technology
Neo@Ogilvy is an online media agency offering services that include online media planning and buying as well as search engine marketing (SEM). We implement multi-faceted and effective communication strategies by linking interactive advertisements and digital content with sales promotion, customer relationship management (CRM), PR, and mass-media advertising. Digital technology is an indispensable part of the Ogilvy Group’s “360° branding” services. Neo@Ogilvy uses cutting-edge technology flexibly to enhance the power and persuasiveness of the client’s 360° communication activities.
Helping Clients Win”The Last Mile”
OgilvyAction excels in developing and offering Activation Programs (that are designed to stimulate consumer behavior) to drive the consumers’ purchasing behavior. The key word is “The Last Mile”. This means the last leg of a journey in a consumer’s visit to a store, the point where consumers reach a decision to buy. Our job is to execute activities that ensure closing sales.
We implement effective communication in a full spectrum of approaches from a viewpoint of “buyers = shoppers” rather than “consumers” because shoppers are the ones standing right there in the store to buy the products. That is what makes Ogilvy Action unique. We go beyond so-called “sales promotion” to build brands, improve brand value, and increase sales simultaneously.
We offer a wide range of services––including assisting in distribution, developing collaboration programs, defining relationships among shoppers, retail stores, and brands through original planning processes and tools––and, most importantly, we present ideas to persuade customers to close sales based on insight from the relationship.
Offering High-Quality, Efficient Production Services
RedWorks is the production arm of the Ogilvy Group. We exist within the group to provide quick and reasonably priced production services to our clients.
Currently, we have a total of 46 people working in the production unit of the Japan office. We make sure we get things done on time even in the crunch of handling large-scale orders through cooperation with our affiliated company Logic. In addition, we have an affiliate in Shanghai as an outsourcing option.
RedWorks provides high-quality production services quickly and efficiently at an optimal price by using the latest production technology as well as job management and approval systems, with both systems operating online.