Ogilvy & Mather to take a stake in Myanmar’s Today Advertising
Hong Kong, May 21, 2012 – Ogilvy & Mather announced that it has agreed to acquire a stake in Myanmar’s leading advertising agency, Today Advertising. This continues Ogilvy & Mather’s pioneering spirit that goes back to being the first international agency to set-up in Vietnam in 1994.
John Goodman, who led the negotiations from Ogilvy & Mather said: “We have had discussions with Today Advertising for some time and we are now delighted to be able to make this link formal.”
Myanmar is strategically located between India and China and the largest country in mainland South East Asia.
“Today Advertising has a great reputation in Myanmar. We believe they are the perfect partner to work alongside us and our clients as the business potential of Asia’s newest frontier becomes apparent,” said Paul Heath, Chief Executive Officer, Ogilvy & Mather Asia Pacific.
“Ogilvy & Mather is clearly the leader of all the international networks so it makes perfect sense to become partners,” said Michael Lim, CEO, Today Advertising.