Ogilvy & Mather’s Research Defines the Global Rise of the ‘New Muslim Consumer’
Together with the research the agency launches Ogilvy Noor, the world’s first multidisciplinary global Islamic branding practice.
The Japan Tourism Agency Adopted Ogilvy’s idea, ‘Japan. Endless Discovery’ for their New Visit Japan Campaign.
New logo and catch-phrase were launched in April for promotional activities in overseas markets concerning inbound tourism in Japan.
Merial’s corporate advertisements for the theme, ‘Pet Loss Grief’
“These posters are currently placed at some animal hospitals in the areas around Tokyo. We would like to call for cooperation with more hospitals”, commented Ms. Mina Mah, Manager, Marketing, Merial Japan Ltd.