To implement digital marketing efficiently, it is essential to identify the advantages and disadvantages of our client’s digital marketing program and recommend how it can be improved compared with sites of competitors. "e Competitor Scan" is a tool designed to analyze the current state of our client’s corporate website and formulate a precise proposal for improvements. Several experienced Ogilvy staff evaluate such key points as the ease of operability of the website, clarity of the content, and features that encourage users to revisit the site from the standpoint of IA (information architecture) and usability, and then propose steps for specific improvements.

While "Evaluate", which is also one of the digital marketing analytical tools, checks the 360 degree communication environment, e Competitor Scan is a tool exclusively for website analysis. The entire process from analysis to proposal is completed in a minimum of approximately a week.

Items to be checked are customized to suit our client’s competitive environment and business situation. The following items are included:

• Enhances the strengths of our client’s site in comparison with competitors’ sites, and find out how to reduce disadvantages.
• Enables more effectively use of budgets for the PC site and the mobile site.
• Implements more strategic digital marketing.
• Ogilvy’s digital marketing staff team performs a detailed analysis and makes a precise proposal based on the results.