In general, a corporate or brand problem is caused by a combination of various factors. To solve such a problem, it is necessary to identify and analyze these various factors one by one and the complex interrelationships between these factors. "Gap Analysis" is a tool that focuses on customers and solves our client’s problem. Depending on the type of problem, such as too few new customers, many lapses, or a small amount spent per customer, different measures may have to be taken. Gap Analysis identifies key factors related to customers and makes it possible to allocate the marketing budget effectively. Gap Analysis aims at analyzing the gap between the client’s business goal and reality from the perspective of ｃustomers and thus helps to maximize the value of client assets.

Ogilvy experts not only perform an analysis but also make proposals on specific strategies and help to implement appropriate measures.