Today, many companies have implemented digital marketing via the Internet. However, they do not always verify its effectiveness and ROI. “Evaluate” is a tool to verify the performance of digital marketing based on certain criteria, such as how effective our client’s digital marketing is compared with that of competitors and competitive brands and how many targets and consumers a message reaches. Evaluate also suggests improvements and an action plan.

Items to be verified are customized to suit our client’s competitive environment and business situation. The following items are included:

• Evaluates and analyzes the digital marketing effect from diversified viewpoints.
• Evaluates the digital marketing effect using data of a third-party research institute and advertising volume-related data as well as company-owned data.
• Performs and analyzes not only the effect but also extracts points to be improved and proposes a specific and practical action plan.
• Makes a proposal, not in a one-way manner, but in a way that reflects our client’s opinions and requests.