Market Analytics is a tool to verify how well a brand performs in retail stores. The performance of a brand may often differ depending on region, area, type of distribution channel and retail chain. If there are disadvantages in rolling out a brand in store, this tool identifies what causes those disadvantages and proposes solutions.
Market Analytics
Analyze the In-Store Performance of BrandsMeasures the efficiency of in-store brand communication by summing up scores of the four items listed below. We provide an executive summary report on the analytical results and provide a more-detailed report by channel, area, chain, and sales representative.
- Message validation - Compares our client’s brand message with those of competitive brands in terms of clarity, quality, and impact, to evaluate the brand message.
- Product display validation - Evaluates the quantity, quality, inventory, place, and impact of product displays.
- Promotion validation - Evaluates the quantity, quality, place, impact, and performance of campaign staff.
- Price validation - Compares our client’s product price with those of competitive products and the average price or standard price, to evaluate the product price.
※ This tool is operated on the Web and does not require installation of additional software.
※ Market Analytics is an OgilvyAction proprietary tool.
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