In-store activities and events are important points of contact with consumers. The performance of on-site promotion staff significantly influences the consumer’s impression of the brand. Promoter Analytics is a tool that sends undercover inspectors to in-store activities or events and assesses the performance of product demonstration staff and event staff. We propose specific improvement measures based on the results.

• The items to be checked include apparel (whether the clothing of staff is appropriate to the brand image or not), brand understanding, persuasiveness, sales capability, as well as customer drawing capability and effectiveness as a team. These items are customized for individual clients.
• ※ This tool is operated on the Web and does not require installation of additional software.
• ※ Promoter Analytics is an OgilvyAction proprietary tool.