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David Ogilvy – His Famous Quotes III
David Ogilvy on Values in Communication: “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your wife. Don’t tell them to mine.” Particularly in an industry that has too often been seen as the masters of “spin”, or the half-truths, David was a standard bearer of the…
David Ogilvy – His Famous Quotes II
David Ogilvy on Creativity: “If it doesn’t sell, it isn’t creative”. Right to the point. If there was ever a true guiding star for an agency, this is it. David’s was molded by his experience as door-to-door salesman who knew the harsh reality that if he didn’t sell, he wouldn’t eat. Interestingly, all of the…
David Ogilvy – His Famous Quotes I
David Ogilvy was easily the most quoted of admen. A precise and gifted writer, David crafted many lines that became famous through his various books – which included “Confessions of An Advertising Man”, ” “Ogilvy on Advertising”, and “David Ogilvy: an Autobiography” – as well as through a variety of speeches and company memos over…
David Ogilvy’s Centennial
As we celebrate David Ogilvy’s 100th birthday this year, Ogilvy Japan is commemorating this special anniversary by reflecting upon his lasting legacy for the company, and for our industry as a whole. At first glance, some might question whether David’s many aphorisms hold the same relevancy today, given the incredible changes over the past couple…
About David Ogilvy, Our Founder – People and ideas according to David Ogilvy
More than anything, David Ogilvy, the founder of Ogilvy, focused on the fact that advertising is a very humanistic activity, because advertising works between people. He also focused on the fact that big ideas=superior ideas are required for advertising to win people’s hearts and minds. Click here to see a video that summarizes the essence…
About David Ogilvy, Our Founder – The man who changed the face of advertising
In 1948, David Ogilvy, Ogilvy’s founder, established a small advertising company on Madison Avenue in New York, the center of the advertising business, after leaving his home country of the United Kingdom. His company was initially capitalized at only $6,000. At the time, David was 38 years old. Subsequently, the name of his company was…
How companies should handle communications in the wake of diaster
The massive earthquake hit the Eastern Japan on March 11, resulting in unprecedented devastation post-war Japan has ever experienced. Many companies are probably wondering what they should do to contribute to the recovery or when they should resume marketing/communication campaign. As an expert in communication, Ogilvy Japan would like to advise in the series of…
2011 Prediction
Ogilvy & Mather Japan calls out for 4 big headlines for 2011. Please check out our “2011 Prediction” video. http://www.ogilvy.co.jp/askogilvy/1012_04/index.html
The Executive’s Guide to Social Networks for Business
Social Networks have become mainstream consumer behavior across Asia-Pacific region, but many executives still struggle to understand the dynamics of online behavior and what it means for their business. With 70% of web users in Asia signed up to a Social Network, ignorance about how people interact online is not a lost opportunity.It is a…
World’s Greatest Salesperson
CANNES, FRANCE, June 21, 2010 – Todd Herman, an international performance coaching and training expert from Edmonton, Canada, was voted the World’s Greatest Salesperson.
The big ideaL
Sustainability and CSR activities
Recovery from earthquake disaster and Marketing activities of companies
Predicting the shift in marketing in 2011
Consumer trend in Asia Pacific and how to succeed in emerging markets
Free-kicker Castrol Ichi-GO Project
Shopper Marketing
GLOBAL JAPAN Crisis Management in China
"Ask Ogilvy" in a picture book
The message behind "Ask Ogilvy"
