Effie recognizes not only cretivity but also effectiviness in the marketplace. Winning the Global Gold Effie is among the toughest in the Effie competition as a brand needs to demonstrate results across multiple continents.
IAA Japan hosted award ceremony for its “5th IAA Japan Best Advertising Award” on January 12. IAA Japan Best Advertising Award is given to advertiser or advertising agency who created TV commercials of Japanese product and service broadcasted abroad. Matsuo-san‘s won FOX Special Award for his SOYJOY‘s commercial “Tatoo“.